Digital Buzz: Marketing Skills for Students

About the Course

Welcome to Digital Buzz — the ultimate beginner-friendly course designed to introduce school students to the exciting world of digital marketing. In today’s fast-paced online world, understanding how brands grow, connect, and influence on the internet is more valuable than ever. This course blends creativity, technology, and real-world marketing to teach students aged 13 to 18 how digital marketing works — and how they can be part of it.

Whether you're interested in social media, branding, content creation, or starting your own online project, this course will spark your ideas and give you the tools to succeed in a digital-first world. No business experience needed — just imagination and a love for learning!

What You'll Learn

• What digital marketing is and why it matters in every industry
• How brands use Instagram, YouTube, and TikTok to reach audiences
• Basic strategies like SEO, email marketing, and social media planning
• How to create eye-catching content like posts, videos, and ads
• Using free tools like Canva, Google Trends, and social media schedulers
• Ethical digital behavior and how to build a responsible online presence

Why Choose Digital Buzz?

• Engaging, project-based lessons with real-world simulations
• Taught by experienced marketers and youth educators
• Perfect prep for business clubs, student entrepreneurs, or future careers
• Earn a certificate of completion to boost your portfolio or college apps
• Explore how to start your own mini brand or creative project!